Envision the ultimate team to create an extraordinary design, merchandising & marketing experience for homebuilders and developers – and it’s all under one roof!
Merchandising: Model homes can be one of the greatest selling tools for builders. The purpose is twofold, logical and emotional. The logical side showcases proximity to schools, amenities, freeway access and price point. The emotional side should evoke a feeling of comfort. Prospects should be inspired and delighted. Well appointed models provide the tactile experiences that entices them to sit down, make themselves at home and write a contract. Click on an image below to view.
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Lead Generation: Getting impressions, eyeballs viewing your home and driving foot traffic is our specialty. The fastest way to drive traffic is Facebook Lead Ads. We build compelling campaigns that will deliver real time leads to your inbox 24/7. These campaigns also push out to Instagram where we capture Gen X and Millennials.
SEM and Google AdWords: Capturing the attention of prospects actively searching for you online is critical. Google AdWords provides visibility of your community for potential prospects at the top of the sales funnel. Display and retargeting with banner ads create brand awareness and also allow the builder to stay top of mind with prospects that have visited your site.
Agents and R2Rs: Agents can be walking billboards for your community and need to know about any spec inventory and incentives you are offering. Our database consists of agents segmented to Arizona, Los Angeles, San Francisco, San Diego, Colorado, Houston and San Antonio. We will create a stunning digital flyer and distribute.
Events and Promotions: Events are extremely effective for driving foot traffic to a community. Couple that with a compelling offer to enhance a sense of urgency and we have the right mix for success. DLP will plan, market and staff your event. These events are customized to be as simple or as majestic as your vision.
Success Stories: With targeted marketing strategies including both digital and print tactics, DLP was able to drive traffic of 173 people in the door for the grand opening at Edison Midtown. Want to be our next success story? We know how to drive traffic. Call us today for your complimentary consult, 480-460-0996.