Paid ads are a great medium to get in front of potential home buyers & sellers that are further down the "sales cycle". Historically 70% of people that click on PPC ads have a commercial intent, making PPC one of the best sources of marketing for real estate agents looking to attract warm leads.
Unlike other marketing options, Google PPC campaigns have the ability to target your "perfect customer". We are able to pinpoint exact searches such as "luxury real estate agent in Scottsdale" and make sure your marketing dollars are being spent as efficiently as possible. Amongst other things, PPC allows you to drill down and focus on specific zip codes to ensure you are only getting in front of your target clientele. PPC is unique to other marketing channels as it is highly measurable and generates a feedback loop of data that can be used to "optimize" the aspects of the advertising to constantly improve performance.
Our Pay Per Click Services Offer the Following:
Our accounts are built with your specific practice in mind. We have a very hands on approach of going through a "deep dive" to understand your business’ messaging, needs, target market, and competitive landscape. By doing this we are able to focus in on the things that make high impact value to you and your bottom line and are often able to squeeze out 5-10X’s the clicks a competitor with the same budget may attract.
Our active management of daily adjustments to bids, targeting, account structure, ad copy, and more allow us to keep your Google quality score up. The quality score essentially tells us how Google thinks of our keyword, ad text, and landing page on the website. The higher the score, the lower pay per click, and the higher we rank in the ad section. This is a daily challenge and we are in there as much as possible battling to stay on top. We do this by optimizing the ads, adding new keywords, changing the landing page (where the visitor lands after clicking on one of our ads), and a few other things to make sure Google keeps giving us a high quality score.
Importance of active management:
People are often surprised that Google rewards you for managing and optimizing account to be more relevant for searchers. They offer discounted clicks and show you in higher positions. Contrary to popular belief, this explains why the business that shows in the top spot on a search is often paying substantially less than the people in spot 3, 4, or 5.
With our active management, we are able to produce 3–4x the results at the same spend level as your competitors.
Remarketing and Display
Retargeting leverages all sources of traffic to the website – from direct mailers, networking events, referrals, search engine optimization, online advertising, radio advertising, or social media.
Users who visit the site will be added to an "audience list" to which Display advertisements will be deployed on other sites that they visit.
Retargeting has many uses, but its most clear value added is that it encourages interested visitors who have left the website to return and work with you. Retargeting can be used to turn visitors who have illustrated engagement by viewing specific pages on your site or viewing specific listings into phone calls or contact form inquiries. It is the digital equivalent of following up with a strong potential customer after they have expressed an interest in your business.
After tracking and account configuration are complete, our design team creates ads that are in alignment with your brand and market to ensure you are getting the right message in front of the right people.
